Clicks do not translate into qualified conversion
07 / PAID GROWTH
Google Ads & App Growth
Performance media is not about spending budget. WEPR connects campaign structure, creative, landing experiences and attribution into one measurable growth loop.
Discuss this service↗THE CHALLENGE
The problems we solve
Install, activation and retention data are disconnected
Accounts, creative and landing pages are optimized in silos
SCOPE OF WORK
What we do
- 01Market, audience and account strategy
- 02Search, display, YouTube and app campaigns
- 03Creative and landing-page experiments
- 04Conversion tracking, attribution and optimization
WEPR METHOD
How the work moves
Scope is adapted to business stage and available evidence. Platform approvals, rankings and AI inclusion are never guaranteed.
01
Diagnose
Define growth goals and unit economics
02
Design
Build accounts, audiences and measurement
03
Activate
Test creative and channel hypotheses
04
Optimize
Scale based on quality, cost and retention
DELIVERABLES
What you receive
Media strategy and budget plan
Account and tracking configuration
Creative and landing-page experiment backlog
Performance, attribution and optimization report
RECOMMENDED READING
Recommended reading
Explore methods, decisions and execution details for this service.
View all insights↗Swipe to explore
WEPR INSIGHTS
View all insights↗From App Launch to Scalable Growth: A Staged Framework for Organic Content, Paid Media and AI Production
Define activation first, use organic content to test messaging, paid media to test scalable acquisition, and AI to increase output only after the workflow is proven.
↗WEPR INSIGHTSChoosing a Google Ads Landing Page for Cold Traffic: Product, Listicle, Comparison or Advertorial?
There is no universal S-tier funnel. This guide maps five landing-page formats to search intent, trust gaps, compliance risk and buyer stage, with a practical testing framework.
↗WEPR INSIGHTSApp Growth: Should You Optimise for CPI or Cost per Activated User?
CPI is a useful buying-efficiency starting point, not a business outcome. Learn how to define activation, build a cost funnel and choose the right optimisation target by product stage.
↗LET'S BUILD WHAT'S NEXT
Start with a specific growth problem.
Share your market, stage and challenge. We will assess whether this service is the right fit.
Talk to WEPR↗