A complete SEO content funnel strategy👇
🔍 TOF | Awareness: attract traffic
Goal: Cover industry keywords so potential customers can discover you.
- Free tools
- Checklists
- Templates
- Industry glossaries
- How-to guides
- Statistics pages
- Beginner guides
- Original research
- “What is X?” explainers
⚖️ MOF | Consideration: build trust
Goal: Solve specific problems and help your product make the shortlist.
- Best X for Y
- Case studies
- Buyer guides
- Industry pages
- Use-case pages
- Integration pages
- Comparison pages
- Product-led guides
💰 BOF | Decision: drive conversions
Goal: Address buying concerns and encourage registration, a trial or a purchase.
- Demo pages
- Review pages
- Pricing pages
- Product pages
- ROI calculators
- Migration guides
- Implementation guides
- Brand-versus-competitor comparisons
Remember the core logic:
TOF helps people discover you. MOF helps people trust you. BOF helps people choose you.
Traffic is not revenue. Effective B2B SaaS SEO supports the entire decision process, from searching for a solution to making a purchase.